The Living Direct Network

Living Direct is an online retail company, specializing in consumer appliances, indoor air quality products, and lawn and garden furniture. The company maintains a core business philosophy that incorporates both a customer-focused approach to business and a customer-driven selection of products. Headquartered in Austin, Texas, Living Direct encompasses a network of specialty eCommerce websites including CompactAppliance.com, LivingDirect.com, PortableAirShop.com, Kegerator.com, SimplyDehumidifiers.com, and HotWaterSource.com. The company also designs and manufactures two product brands, EdgeStar and KoldFront.

History

Living Direct, previously known as Richlund Ventures, was founded in 1999 by entrepreneur Rick Lundbom, who after following in his father’s footsteps in the appliance arena decided to implement his knowledge and previous experience to bring to the market hard-to-find appliances for modern, small-space living. The company started in his home with no outside investors and Lundbom as the sole employee.

He began by launching Living Direct's first retail website, CompactAppliance.com. It was followed by PortableAirShop.com in 2004 and HotWaterSource.com in 2007. In 2008, LivingDirect.com was launched. Since then, Kegerator.com and SimplyDehumidifiers.com have been added to the Living Direct network. Today, Living Direct is a multi-million dollar eCommerce enterprise consistently ranked in the Internet Retailer Top 500 Guide of America’s largest e-retailers, as well as a respected member of the Better Business Bureau®.

Entrepreneur Magazine selected Living Direct as a 2007 Hot 500 Fastest Growing Business. In 2008, Living Direct was listed in Inc.com's "5,000 Fastest Growing Private Companies in America," which determines ranking based on revenue growth.

The Bellagio Hotel in Las Vegas ordered Living Direct's wine coolers for its ritziest suites, and the Philadelphia Eagles have its compact refrigerators in the VIP boxes.

Network of Sites

CompactAppliance.com
LivingDirect.com
PortableAirShop.com
Kegerator.com
HotWaterSource.com
SimplyDehumidifiers.com
WineCoolerDirect.com

EdgeStar & KoldFront

EdgeStar and KoldFront are the private-label brands for Living Direct, Inc. They are focused on portability and innovative use of small spaces. Living Direct created the EdgeStar and Koldfront brands as an evolution of the retail business after listening to customer feedback. When the company first began, the sales and customer service team heard the customers' complaints on other products. The EdgeStar and KoldFront products were designed with customers' comments in mind, manufactured, and then imported to Living Direct.

References

"Entrepreneur Magazine's Hot 500 Fastest Growing Businesses". Entrepreneur Magazine. 2007.
"Internet Retailer Top 500 Guide of America's Largest E-retailers". InternetRetailer.com. 2009.
"Better Business Bureau® A+ Listing". Better Business Bureau®. 1999.
"Inc. 5,000 Fastest Growing Private Companies in America". Inc. 2008.
"Big Roles for Small Appliances". The Washington Post & ApplianceDesign.com. 2003.

Contact Living Direct, Inc.

Hours of Operation:

Our Web Sites are accessible 24 hours a day, 7 days a week. Our Call Center is open for sales calls 24 hours a day; our customer service specialists are normally in from 8 a.m. to 5 p.m. Central Standard Time Monday through Friday.