New Ice Maker Site Solidifies in Time for Brutal Summer Heat

June 17, 2010

Living Direct, Inc. announces the launch of, a comprehensive new resource for ice maker information and online shopping.

Living Direct, Inc. has developed a new website,, to help consumers select the right ice maker for their needs. The site presents basic information about ice and ice makers, as well as details for specific models and the best uses for each one. offers all types of ice makers, including built-in ice makers, portable ice makers, large commercial units and ice storage bins. Other ice-related appliances are available for purchase as well, from ice crushers to frozen drink mixers and even ice cream makers.

"We built the site with the typical residential ice maker consumer in mind," said Alex Lau, Lead Site Architect. "From the intuitive navigation structure to the simple product sorting options, we aimed to make what is often a complex buying decision a much easier process."

Lau explained that there was previously "no one-stop shop" that provided consumers with the information necessary to make an educated purchase, nor was there a site with a wide enough selection to fulfill the needs of most potential buyers. With, consumers are encouraged to conduct detailed pre-purchase research through the use of buyer's guides, product reviews, informative videos, detailed photos and specifications within the site. Once a certain product is selected, the shopper can then easily perform side-by-side comparisons of competing ice maker models and make the final purchase quickly.

The launch should come as good news to consumers who are looking for a solution to beating the increasing heat of the approaching summer months.

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